Insights - Channel Marketing Group

The last 10 years of Land Lease Communities (LLCs) in Australia: From Fragmentation to Bifurcation ~ The Need to Innovate

5 months ago

A Channel Group Perspective – Informed by Channel’s research and advisory work across Australia’s land lease sector over last 10yrs.…

Why Top-Ranked Regional Retirement Towns Still Struggle to Sell

7 months ago

Each year, a new “best regional retirement towns” list appears. Port Macquarie. Hervey Bay, Mackay, Ballarat, Margaret River. The rankings…

What 2025 Revealed — and What It Means for 2026

8 months ago

A Year That Shifted the Ground 2025 was not defined by a single market trend or policy change. Instead, it…

Industry Interviews Insights

How RetireAustralia Won More Than Just Awards.

1 year ago

When Channel sponsored the Marketing Excellence Award at the Property Council of Australia National Retirement Living Awards, we knew that…

Introducing Property Dream Cards: Elevating Customer Engagement

2 years ago

These customisable affirmation cards are set to revolutionize how real estate professionals connect with and motivate their customers throughout the…

National Retirement Living Summit 2024

2 years ago

The National Retirement Living Summit 2024 took place in June, a sell-out event that was held over 3 days at…

Our first podcast episode of 2024 is LIVE! Streaming on all platforms.

2 years ago

‘The Intern & The Expert’ podcast is back with a punchy Episode 6, that sees Susan and Byron welcome a…

There are no shortcuts in pricing Land Lease

2 years ago

We’ve been pricing land lease communities since I started Channel Marketing 9 years ago. During this decade we’ve witnessed the…

Episode 5 is LIVE NOW Streaming on all platforms!

3 years ago

In Episode 5, we shake things up a little, and introduce two special guests from Huntd Recruit, a boutique recruitment…

Keep it rolling with Episode 4 LIVE now on all streaming platforms…

3 years ago

Listen to the trials and tribulations of a “Graphic Design Wizard” (as Byron says) with over 25 years of experience…

All eyes on the round table…

3 years ago

Are you as much at sea as we are, when it comes to figuring out the implications and detail behind…

Get more “ahh-ha” moments from your Focus Groups

4 years ago

Our Focus Groups Channel Marketing Group is a team of property marketing specialists. Our in-depth knowledge and experience in residential,…

Here’s what today’s First Home Buyers are really thinking…

4 years ago

Over the last couple of months, we’ve been working on an internal research piece involving interviews with First Home Buyers…

Episode 3 of ‘The Intern & The Expert’ podcast streaming now on ALL platforms…

4 years ago

In episode 3 of ‘The Intern & The Expert Podcast’ Byron and Susan introduce their second guest – Simon Curtis,…

Episode 2 of ‘The Intern & The Expert’ NOW LIVE!

4 years ago

Listen to the new episode of Byron and Susan’s podcast ‘The Intern & The Expert’ streaming now on ALL platforms……

Listen to our BRAND NEW podcast NOW!

4 years ago

It’s FINALLY here! Byron and Susan film the first episode to introduce their brand new podcast ‘The Intern & The…

StratChat with Heidi Mumford on how to forge out a professional career in the property industry.

5 years ago

Listen in to Susans latest episode of StratChats, as she talks to Heidi Mumford. An episode for current or aspiring…

Industry Interviews

Getting Channel’d with Adam

5 years ago

At the end of 2021 we caught up with the next guest in our series ‘Getting Channel’d with the Pros’,…

Tools & Resources

Byron’s Guide to Learning the Lingo

5 years ago

Inevitably, every new year brings the promise of new employees joining your team. So why not make life easy for…

Tools & Resources

Our Top 5 EOFY tips to SPRUCE UP your Project Marketing!

5 years ago

May 17, 2017. NOW IS THE TIME. We are currently in the traditionally quite period of the year for property…

Is billboard advertising still relevant if commuters are fixated on their phones?

5 years ago

May 31, 2017. This isn’t a new concept or train of thought, I first heard it from the legendary #GaryVaynerchuk…

Yes, you need a sales display. Here is why.

5 years ago

June 9, 2017. I decided to write this article after witnessing many projects struggle with sales (particularly in the last…

Are you sick of video content?

5 years ago

August 15, 2018. Are we sick of video content yet? OR is what we’re watching just boring? Either way, there is…

Luxury. What the hell does that mean?

5 years ago

February 4, 2019. I’ve been on both sides. I’ve been the one writing the copy for new projects and I’ve also…

If it was your money, you’d read the research.

5 years ago

Commissioning research is a big deal. It’s an incredibly important and valuable step in the process of launching a residential project. It…

Industry Interviews

Getting Channel’d with Izaac

5 years ago

Our first guest in our new series ‘Getting Channel’d with the Pros’ is Izaac Mathieson, General Manager of Sales and…

Are you rolling out the same old campaign?

6 years ago

November 19, 2020. Here are a few of my own assumptions as way of background for this article: Customers are…

Innovate or die. Get on the train

6 years ago

October 15, 2020. No-one can dispute the lifestyle offering, care and support Retirement Villages offer its residents, however the question…

How the silver lining is evolving for the retirement industry.

6 years ago

September 16, 2020. As the COVID19 situation in Queensland was escalating in April this year, I was confident in my…

How to capitalise on holiday-makers.

7 years ago

January 16, 2020. We’ve all been there. You go away on holidays to a destination, perhaps to the coast or into…

Are you taking advantage of your customer’s January mindset?

7 years ago

January 10, 2020. I know we’re all in the craziness of the January property market right now, but yesterday I…

5 Property Marketing Insights From 2019 Set to Influence 2020

7 years ago

December 31, 2019. Next year marks the start of year number 5 for Channel Marketing Group. Like any other 5 year…

Post Election Property Marketing Tips

7 years ago

May 19, 2019. The clouds have now parted, and the election is over, phew. So, what now? How can you take…

In a market with no urgency, don’t fake it…add a little tenderness!

7 years ago

May 11, 2019. When times are tough, it’s very easy to slip into a pure price and product conversation and…