The efficiency and effectiveness of your sales and marketing operations can unlock significant growth, or can hamper your revenue potential through increased costs, prolonged time in market and impacted culture.
Successful development portfolios rely on more than strong projects — they require clear positioning, scalable systems, well-structured teams and strong operational discipline across sales and marketing.
Channel’s Executive Advisory services support developers in establishing or refining these foundations. Whether launching a new development company, scaling a portfolio or resetting internal structures, we work alongside leadership teams to design frameworks and processes that support sustained growth and stronger commercial performance.
And should you need it, Channel’s complementary expertise in sales and marketing execution can assist to embed your new framework and build internal capability for sustained, long-term growth.
Our Executive Advisory services are typically delivered through three core offerings.
Executive Level Foundation Framework
Channel’s Executive Level Framework is delivered in collaboration with executive teams at leading Australian development companies to establish the eight core foundation areas across their sales and marketing disciplines. Together, these form the operational structure required to support long-term portfolio growth.
The framework covers the key foundations of a successful development business — from developer positioning and go-to-market strategy through to resource planning, performance benchmarks, operational systems and legal compliance. It can be implemented when establishing a new development company or used to reset and strengthen existing businesses that are underperforming.
Contact us for a copy of the Executive Level Foundation Framework.
Executive Sales & Marketing Audit
For established development businesses, Channel offers a comprehensive review of sales and marketing functions against industry best practice.
This audit is often commissioned when a business is experiencing performance issues, pursuing ambitious growth or profit targets, preparing for a capital event or sale, or approaching a significant settlement milestone.
The review identifies capability gaps, performance barriers and operational inefficiencies across sales, marketing and project delivery, providing a clear roadmap to strengthen internal capability, improve performance and support the next phase of growth.
Where required, Channel’s leadership team can also support the implementation of these recommendations alongside your internal team.
Contact us for a copy of the Audit inclusions.
Examples of previous Executive Advisory Engagements
Channel works closely with executive teams to understand their business’ unique challenges, growth ambitions and operational needs. From this, we develop tailored scopes of work supported by clear action plans and measurable outcomes, partnering with leadership teams to implement solutions that strengthen capability both now and for the long term.
Recent examples of this work include:
• Land Lease Development Platform Framework – Designed and implemented a scalable sales and marketing framework for a new land lease operator, covering brand positioning, resourcing structures, technology stack and go-to-market processes, supporting the accelerated launch of their first two projects.
• Portfolio Sales & Marketing Audit – Conducted a comprehensive sales and marketing audit and portfolio performance analysis for a major private residential developer, followed by implementation of strategic and operational improvements that delivered a significant uplift in sales.
• Technology Transformation – Led a major CRM and technology transformation project to enable seamless cross-functional collaboration and support ambitious growth targets across the development portfolio.
• Customer Journey & Sales Capability Framework – Developed a structured sales and customer journey framework to strengthen frontline capability across a rapidly expanding portfolio of land lease communities.